To place well in SERP (search engine results page) on keyword searches you need to learn
Internet marketing tools and understand them well. Your focus in website content development needs to be on the more valuable keywords that will bring free Internet traffic to your site. Research using Google AdWords to determine which keywords are more popular for searches and use these in your posts and articles. All post, articles, products, and services that you offer on your site should include these keywords to rank well in SERP. SERP ranks URL and <h1> titles with the highest weight so these words need to be available for the search robots and spiders when crawling your site.
You might also use Google Trends to research new words that are becoming popular for new articles and posts. This too can help to drive free traffic to your site. Fresh relevent content will make all the difference to your viewers and to the search engines that crawl your site. The more valuable your content the more people will link to your site. Google loves links and that is also weighted very high in SERP ranking. Links are like votes and the more votes you get the stronger your site becomes.
There are also SEO (search engine optimization) tools that your should be using to analyze your view data to determine what keywords are being used to find your site. Understanding better how traffic is finding your site can help you to tweak and tune your posts and articles to increase the traffic flow. Learn Internet marketing tools and better understanding SEO will improve SERP ranking and make your site more valuable.
The Learn Internet Marketing Tools website has some addition information you might find useful.
better SERP (search engine results page). The idea is that you wouldn’t want to name your site DogCare.com if you are selling Real Estate. Also your personal name is going to be more difficult to draw traffic for a non-related product without a lot of advertising expense to create branding. Google always heavily weights related domain names to keyword searches for SERP. Therefore, it’s just a lot easier to include strong keywords in your domain to assure some free search traffic and better SERP.